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Why Every Artist Should Keep an Illustrated Travel Journal

For more than thirty years, I’ve carried journals with me wherever I travel. Because journals never exhibit well in real art galleries, I created Galeryst to exhibit my journals after scanning in over 1,000 pages during the pandemic. I try to bring a journal wherever I go – it is a part of me.

Some are filled with quick sketches made while waiting for trains. Others contain watercolor paintings, photographs, ticket stubs, maps, notes, and observations collected along the way. Together they form a visual record of places I’ve visited, people I’ve met, and moments I might otherwise have forgotten.

Unlike photographs stored on a phone, an illustrated travel journal requires us to slow down.

When we sketch a building, paint a landscape, or write about an experience, we engage with the world differently. We notice details. We pay attention to light, texture, color, and atmosphere. We become participants rather than spectators.

Over the years, my journals have become some of my most treasured possessions. They are not simply records of trips; they are creative artifacts that capture what it felt like to be there.

One of my favorite approaches is combining multiple forms of storytelling on a single page. A sketch can sit beside a map fragment. A watercolor painting can share space with a photograph, a train ticket, or handwritten notes. The result is a layered visual narrative that tells a richer story than any single medium could tell on its own.

Many artists already keep sketchbooks. An illustrated travel journal takes that practice a step further by incorporating memory, place, and personal experience into the creative process.

That is the focus of my upcoming workshop, The Illustrated Travel Journal, which I will be teaching at La Romita School of Art in Umbria, Italy from April 2–12, 2027.

Over ten days, participants will explore historic towns, landscapes, and cultural sites throughout Umbria while learning techniques for:

  • Urban sketching on location
  • Watercolor and line-and-wash painting
  • Visual storytelling
  • Mixed media and collage
  • Incorporating maps, photographs, and ephemera
  • Designing compelling journal spreads
  • Developing a sustainable travel journaling practice
Screenshot

The workshop combines field excursions with studio instruction and is designed for artists who want to expand their creative toolbox while creating a meaningful record of their travels.

Whether your goal is to improve your sketching skills, become more confident with watercolor, or simply discover a new way of experiencing the world, illustrated journaling offers a powerful creative practice that continues long after the trip is over.

If you’ve ever looked through an old journal and been transported back to a moment you thought you’d forgotten, you already understand its value.

The pages become more than paper.

They become a place you can return to.

The Illustrated Travel Journal
April 2–12, 2027
La Romita School of Art, Umbria, Italy

Early registration is now open:
https://laromita.org/program/michael-scherotter-the-illustrated-travel-journal/

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Join the Galeryst Team as a Marketing Intern

Do you know someone who is interested in getting some marketing experience at the intersection of art and technology to start building their resume? If so, point them at a new marketing internship role at Galeryst.

This work is idea for an upper-level high school student, current college student or recent graduate with good writing skills who wants to use some of their free time to start building a resume that demonstrates their impact, initiative, and ingenuity. 

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Artwork Map Update

One option for artists who share their artwork on Galeryst is to have their artwork included on the Artwork Map page. I added this page to Galeryst because I have done most of my artwork en plein air in my journals when traveling and I thought that seeing it on a map would be interesting. Anyone can have their artwork shown in the Artwork map if they take the following steps:

  1. Add location data to your artwork either with a location, city, state, and country or with latitude and longitude coordinates. Given a location, city, state, and country Galeryst uses Bing mapping services to look up location coordinates.
  2. When you customize your gallery, check the Display map of artwork locations option on the Details tab and then click the Update gallery button.

The update to Galeryst is that we are changing the mapping service from Bing Maps to Azure Maps – as we got a notice that the Bing Maps service was being retired soon. Changing the service required some work and while doing that we improved the experience to load all the artwork locations much more efficiently.

Galeryst Artwork Map
galeryst artwork map

One of the improvements was to handle artwork that are in the same location as shown below, picking the pin at Barcelona shows a list of artwork that I created there – one of the most inspiring places in the world to create artwork. Selecting one of the artworks, opens a small card with an image of the artwork. Clicking on the artwork will then take the visitor to the gallery and artwork in it. It is a fun way to discover galleries. Give this new map a try and please share any feedback. We have tested it on computers, tablets, and phones!

Map artwork selector
Map artwork selector

We encourage you to add locations to you artwork and enable maps in Galeryst so people can find all the inspiring locations around the world to create artwork!

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Now Upload Artwork Directly from Your Device

Since launching, the way to create a gallery on Galeryst has been to use an album on Adobe Photoshop Lightroom. Lightroom has great photo management capabilities, works great across devices, and has a robust API that Galeryst uses. I have been using it to organize my 30 years of artwork. Today we are excited to announce another option for gallerists to use to generate galleries: direct image uploads from your computer, phone, or tablet. This enables any person across the globe to create their free gallery on Galeryst without a Lightroom subscription! Subscribers can continue to use both Lightroom and file uploads to create as many galleries as their plan allows.

Creating new galleries from the Galeryst Home page

When you click the Create a free gallery button on the home page or the Create a gallery button on the My Galleries page you will see a new option to create a new gallery from image files.

Creating new galleries from the My Galleries page

This will open a new user experience to let you upload artworks, order them, add details to artworks, and create a gallery. This will create a gallery with the default parameters that will create a great looking gallery in seconds. You can do this from your phone, tablet, or computer.

Interface to upload images to create a gallery
Creating a gallery from images

Once the gallery has been generated, you will likely want to then customize it as well to change the materials, add cards, maps, and other properties, but you can also manage your uploaded assets as well:

In the updated Assets tab you can easily do a variety of things:

  • add new artworks
  • replace the file for existing artworks
  • remove artworks
  • reorder artworks with drag and drop
  • move artworks between wings
  • modify the properties of artworks
  • specify that an artwork is the gallery or wing cover thumbnail image

Once done with your customizations, press the Update gallery button to regenerate your gallery with the updated information.

We expect that this new functionality will make it much easier for anyone from almost any device create beautiful galleries from their images and we are so excited for this next phase of Galeryst!

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Galeryst Generative AI

By far, the topic that in tech that is getting the most attention and gathering the most excitement is artificial intelligence (AI) and in AI the field that is sparking the most creative interest in Generative AI (GenAI). We have been thinking of how to apply GenAI to Galeryst for a while now and have come up with a couple of features that we are releasing today: Generative Materials and Generative Galleries.

Generative Materials

Using the Azure OpenAI Dall-E foundational model, artists can now create material textures for their gallery floor, walls, panels, and ceilings. A new materials tab will now show up when customizing a gallery where artists can use prompts to create material textures that can then be used in foyers and wings. The textures will be unique for the artist and can be used across all of their galleries.

UI for forging new materials

Now, when updated the gallery looks like this with the Mexican tile put on the floor:

Gallery wing with “Mexican tile” floor material

We encourage all artists to give this a try and forge some great new materials to enhance your galleries.

Generative Galleries

Taking the generative concept a bit further, we now have an experimental feature to generate entire galleries from a journey and a few parameters using OpenAI’s ChatGPT and Dall-E. This concept is based on how I have been keeping a visual journal of my travels throughout the years where, you specify a year, an artistic style and some locations, and a journey and corresponding gallery is generated with artwork from those locations. Please give this a try and join in the discussion about it. This is just the starting point. Take a look at a gallery generated of Copenhagen, Aarhus, Stockholm, and Helsinki in red pencil. As an artist who has been to all of these places and sketched them, it makes me smile. Give it a try and start a discussion here – I’m sure there are lots of opinion on AI-generated artwork and lots of room for improvement at making this experiment even better.

Northern Europe art expedition AI-generated gallery.

Just the Beginning

So much is happening every day with generative AI that it is hard to keep up but at Galeryst, we want to use it to enhance the gallery experience across many axes, from discovery to creation to visiting. We are working on even more functionality to enhance the gallery experience with AI: stay tuned! Generative AI is the transformational technology of the day, and it is important for all of us to understand its power, how to use it, and where it should (and shouldn’t) be used. All creative people need to understand how it will impact their world as the new saying goes, “your job will not be replaced by AI but by someone who knows how to use AI better than you.”

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New Gallery Tours

Gallery Tours launch video
The gallery tour with the interactive tour guide and the playback controls

We have just added new functionality to Galeryst to enable artists to create narrated walk-through tours of their galleries. Here is a walk-through of the feature. To create a tour, an artist opens their gallery and the tour authoring pane and then picks tour stop locations in their gallery. The time between locations and the duration at each location can be easily configured. You can drag and drop the tour stops in the vertical timeline to reorder them.

Once tour stop locations are set, add an audio file to synchronize with the tour which is an animated flow from stop to stop. Galeryst subscribers can upload the audio file so that visitors can hear the audio playback when they visit the gallery. You can use any screen recording tool to record a video of the tour, or you can embed the tour as an iframe in another website. An interactive tour guide is automatically generated and can be used to easily move between artworks in the tour by clicking on the stops in the guide.

Show the tour guide as a separate window – and see products as well.

All public tours will be shown on the Gallery Tours page so visitors can easily find your tour.

If your gallery has a public tour, visitors can start it from the Tours button on the gallery toolbar.

Toolbar showing the tours button

We are excited to see the tours that our artists create, and we look forward to featuring the first ones created!

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Create Printable Products from your Artwork

Galeryst now has the ability for anyone with a gallery on the site to create printable products that can be sold to visitors in the Galeryst Shop. Partnering with Printify, Galeryst enables you to easily create a variety of made-to-order drop-shipped products. Currently 86 products ranging from framed posters to giclée art prints to greeting cards are all available to make products from your artwork. You can create products for some of the artworks in your gallery or all of them. You can also determine what kind of profit margin that you want to earn when visitors buy your products and your products will have their own section in the Galeryst Shop.

Creating Products

You can now create printable products to sell from your artwork on Galeryst.
The new page to create products from artworks.

Start on the Create Products page where you pick the gallery, artworks, products, listing details, and profit margins. You can see the details for each of the products. You will also need to configure a payout account so we can share profits with you. Galeryst partners with Stripe to enable the payout accounts in all locations supported by Stripe. Like a physical gallery, Galeryst splits the revenue with the artists, with a percentage determined by the artist’s subscription plan.

The markup modeler UI so artists can adjust the markup for their products and see the split based on their subscription.

Once you create the products, they will appear in the Galeryst shop in your category section. You can also see the products on the Galeryst Products page.

The products page where an artist can see all of the products created from their artwork.

Once visitors start ordering, you can track their orders on the Orders page. You can update or remove your products at any time and the Galeryst team will share revenue with artists on a monthly basis.

Product Listings

Once you have created products, they will start appearing in your galleries. On your gallery page, a new Products section will display below the foyer gallery image.

An updated gallery page with the new Products section

Clicking on the product image in the Piece column navigates the visitor to the artwork in the gallery with a card to the right of it for each of the products available for it. clicking on the card takes the visitor directly to the product page to buy it.

An artwork in a gallery with a product card on the right

Clicking on the product link takes a visitor directly to the product page where they can buy the product.

A product listing in the Galeryst shop.

Galeryst Changes

The biggest change to Galeryst to enable products is the new navigation menu with the Shop category. You will find other changes across the site to support products and the ability for artists to easily earn revenue from their artwork from a global audience.

The new Shop menu on Galeryst

What’s next?

We are excited to see what products you create on Galeryst. We started Galeryst with a simple mission to enable any artist to create a beautiful gallery to share their art with the world. Let’s see what you can do with it!

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Gallery Show Beta Testing

We have been working on new functionality in Galeryst that enables anyone to host live gallery shows in the metaverse for the galleries on Galeryst. The host and the guests can move around the gallery for the show as they are represented by 3D avatars. The host can guide the guests around the gallery highlighting artworks and can even open a shared whiteboard in front of an artwork to explain it. All of this functionality is possible with a new Microsoft Teams app that we are currently beta testing.

Help us craft a metaverse that is about a community sharing artwork and creativity worldwide.

Michael Scherotter, creator of Galeryst
Dinosaur and avatar (on right) in a virtual gallery.
Dinosaur and avatar (on right) in a virtual gallery.

If you are interested in testing this as a guest or as an artist, please sign up today for a 45-minute test meeting on Microsoft Teams. You can participate in a variety of ways:

  • From the web in Firefox, Chrome, Edge, or Safari
  • From a PC or Mac using the Microsoft Teams desktop app
  • From an Android or iOS device using the Microsoft Teams app in the iOS app store or Google Play store

Galeryst generate 3D virtual galleries from Adobe Photoshop Lightroom albums enabling any artist to create a beautiful gallery to share their artwork with the world. Create your free gallery today on Galeryst.com.

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New Gallery Analytics

The various visualizations of public galleries on Galeryst

Almost every artist who has a gallery wants to know who visits it and what artwork that the visitors find most interesting. If a gallery is virtual, like it is on Galeryst, an artist also would want to know where in the world the visitors are coming from. That is now possible on Galeryst! We’ve been working on a new analytics page on Galeryst that shows data about public galleries and artwork shared in them. For Galeryst subscribers, we are also showing visitor traffic and their engagement with the artwork in their galleries. Note, that there are many more non-public galleries on Galeryst that we do not share information about on the analytics page.

Galleries chart
All the public galleries on Galeryst

For the data visualization, we are using a tool called SandDance created by Microsoft Research and released through the Microsoft Garage, Microsoft’s small-scale innovation group. It is now available as an open-source component here. We chose SandDance because it offers a poetic 3D visualization with animation that went well with the 3D nature of Galeryst. SandDance invites users to explore the data visually in a fun way.

Artworks chart
All the artwork in public galleries arranged by latitude and longitude

Visitor Analytics

When a visitor enters a gallery, moves around, and clicks on artwork, that stream of data is recorded anonymously by Microsoft Application Insights. That data is then represented in a 3D column chart where the x axis is the date, the size of a block is the amount of time spent, and the color is the number of artwork touches (interactions). Clicking on a block shows detail about a the timeline of a visitor session on the rigth, wings entered, and artwork touched.

Visitors column chart
Column chart of gallery visitors

The fun of SandDance is that users can easily switch between 8 different chart types and see the same data in different ways. The same visitor data in a grid chart below.

Visitors grid chart
Grid chart of visitors to the gallery “2020-2022”

To get started with Galeryst analytics, sign in with your Adobe ID on Galeryst and you can see the Galleries, Artworks, and Content Labels data visualizations. If you are a paid subscriber at any level, you can see other charts with analytics for your galleries, your artwork and your visitors for all of your galleries or specific ones.

For users and subscribers, to see the Galeryst analytics and analytics for your galleries, go to the My Galleries page, and click on the menu button for any gallery and you should see a new Analytics in the user menu in the upper right:

user menu
Analytics option in user menu

Exploring Data

Exploring the data in Galeryst can be fun and insightful. If you explore the Content labels chart as shown below, you can see that artworks that have been label by AI as “colorful” got more interactions on average than many other types of content over the past week.

content labels chart
Content labels chart

The SandDance control is meant to be used for data exploration so you can easily change which parameters are shown on which axis, how color is used, what color scheme is used, and how the sizes of cubes are determined, to name a few parameters. We invite you to play with the data, experiment and find a visualization that’s insightful for you. It’s very easy for us to add another visualization so please reach out if you have created a useful one that you’d like to share. We are looking into adding capabilities to enable users to save chart options as well.

user experience for editing chart properties
The various data properties that can be used to drive the charts

Our goal in launching Galeryst was to enable any artist to create a beautiful gallery to share their artwork with the world. Now those artists can see what part of the world is appreciating their work. We invite you to create a gallery (anyone can create one for free), share it with the world, and explore the analytics that come from it. With the various subscription plans, you can create a gallery with an Adobe Photoshop Lightroom 7-day free trial, try out Galeryst for with a 1-month Artist plan, and see who comes to see your artwork!

Galeryst Analytics Walk-through

Customization Update 1/27/2023

Enabling saving user customized charts was easier to do than I thought. Now Galeryst user can save any chart configuration as a custom chart. Artists can modify any of the parameters (chart type, column mapping, color schemes, etc.) and press the save button next to the source selector to save a custom chart. If you modify the chart, press the save button again to save updates to it.

New Save button to create customized analytics charts